5 Easy Steps to Run a Great SEO Campaign (Like an Expert)

It’s a process of pre-qualifying the traffic, which means that those who visit your site from these keywords are more likely to convert and generate revenue for you that way. Which also means, long tail keywords have higher conversion potential for your web visitors turn into leads or paying customers.

KWFinder – Paleo diet food list – Keyword difficulty

SEO campaigns can be a pretty complicated process. If you want to run a successful and effective campaign to improve your website’s SEO rankings, you’ll need to kick it off the right way – through doing detailed and thorough keyword research.

When you’re looking to launch an SEO campaign, the very first thing you need to do is choose the right keywords to target. It determines whether or not you’ll get more clicks to a landing page or a blog post, but more importantly, targeting the right search terms help to attract the target audience that you’re looking for.

Without understanding the potential of a keyword, you may be wasting a significant amount of time, effort and money investing in one that won’t yield a significant ROI. It’s important that you learn how to conduct proper keyword research to narrow down the best ones for your site.

Step #2: Publish High-Quality Content

Average content word count of the top 10 results is evenly distributed

Backlinko – Mobile SEO guide

Mobile SEO Guide – Contents

Google SERP – Mobile SEO

Pest control infographic shares

Pest control – Ahrefs

infographic traffic

Backlinko – Voice search SEO study

Voice search study – Traffic

Step 4: Monitor Results

You don’t usually create an SEO campaign in isolation. What you learn from one SEO campaign helps you improve what you do in the next. So, monitoring the results of each campaign is important to future success.

Organic traffic: This measures the number of visitors to your site through organic search. If you’re picking the right keywords and creating good content against them, the visiting numbers should increase.

Bounce rate: This is the number of visitors to your page who leave right away without engaging with it. If you have a high bounce rate, your content isn’t delivering against visitor expectations.

Clickthrough rate (CTR): This measures the number of people who proceed to your site from a search page result. If two people in 10 clicks go to your site as a result, that is a 20% CTR. The CTR shows how you’re grabbing people’s attention on a search engine results page (SERP).

With SEMrush’s Position Tracking tool, you can check your page’s rankings over time and compare them to your competitors, helping you find new ways to improve search engine results. To set up the tool, just select a domain (or subdomain), target keywords, location, and device. Then, it starts collecting the data from the specified search engine and gives you fresh information on that domain’s positioning.


SEO campaign

Put simply the skyscraper technique consists of finding a relevant piece of content with a lot of backlinks that is very present in your industry. Then all you have to do is create something way better. For example, if you find an article with four recipes you can create an article with forty recipes. Once you’ve created the superior piece of content ask all of those linking to the original piece of content to link to yours instead. Make sure you word it to seem like it’s more of a benefit for them and their readers than it is for you. Although it is a benefit for both, a solid win/win situation.

How to Plan & Run an SEO Campaign (Step-by-Step Guide)

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The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas. But without research, you can’t tell which opportunities are worth pursuing and prioritizing.

Impact Effort Matrix. Y axis labeled 'impact.' X axis labeled 'effort.' 4 sections from top in clockwise direction: 'quick wins,' 'long term project,' 'not going to happen,' and 'backlog.'

We need two essential sets of SEO data that will help us come up with the SEO campaign ideas and add them into the matrix. Welcome to keyword and backlink research. If you’ve already done this, feel free to skip to the second step.

Keyword research

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

Backlink research

Backlink research is the process of understanding what makes websites link to one another in your niche and gathering link opportunities for your own pages. Basically, it’s about getting all the necessary information to grow a strong backlink profile for your website that should lead to better rankings.

A lot of backlink research stems from a sort of SEO competitive analysis. It can be in the form of analyzing intersecting links where you check which websites link to your competitors but not to you. This Link Intersect report can be accessed in Ahrefs’ Site Explorer:

Link Intersect results

Best by links report results

Backlinks report results

Getting all this research and processes right allows you to launch outreach campaigns that should get high-quality backlinks to your most important pieces of content. Technically, any outreach campaign can be considered an SEO campaign on its own. (Ideally, it’s best to launch it right after the “content creation” step.)

What is the Process of SEO Campaigns?

Keyword Research

Google Keyword Planner

    – This SEO tool is great for researching keywords to add to current or new content. You’re able to sort through keywords in your niche to go after by using statistics around the volume of searches, predicted clicks, estimated conversions, CPC and even Google Ads competition.
    – Keywords Everywhere is a downloaded extension on your Google Chrome browser that provides data around the volume, CPC and Competition of related keywords and similar terms that users also searched for. This tool sheds light on how to find additional areas of opportunity for key terms.

Surfer SEOSurfer SEOSurfer SEO

Ahrefs is a well-known SEO software tool where you are able to analyze your SEO data. We use Ahrefs daily to conduct keyword research, analyze anchor text and backlinks, track keyword rankings, even scope out competitor data and much more. You can break down what keywords are ranking on specific pages or figure out what terms your competitors are ranking for but you aren’t.

SEMrush considers itself to be an “All-in-one Marketing Tool Kit.” Similar to Ahrefs, SEMrush helps you run SEO, PPC, social media and content marketing, however, SEMrush started as a keyword research tool (versus Ahrefs, which started as a backlink analysis tool). This SEO software tool can be used to view domain analytics, keyword analytics and optimize your content and much more.

Here is a little insight into what we mean by going after less competitive keywords, a term such as “SEO consultant” has a high volume of 4,400 searches per month which makes it a keyword that many others are going after, thus making it harder to rank for. Whereas, “SEO consultant business” has a volume of 20 searches per month making it a less popular keyword to go after but reaching a more specific audience.

Content Optimization

In the SEO world, content is always king. It is the heart of your website and the reason why people continue visiting you. Think about it this way – without optimized content living on your pages, Google will not have any idea around what you do. Content plays a primary role in how high you are able to rank for the most competitive keywords in your niche.

For example, not too long ago SEO was primarily focused on finding keywords in your niche and using them as much as possible in content pieces. As AI and machine learning developed over time, it’s become impossible to use this tactic, Google released an algorithm update toward the end of 2019 called BERT.

BERT stands for Bidirectional Encoder Representation from Transformers which allows computers to better understand human language through NLPs (natural language processors). As of right now, BERT has no direct effect on SEO rankings, however, we think it’ll change in the future.

Google’s core search engine philosophy is to present the most relevant quality content to searchers. The goal of having quality content is creating a better presence on Google so that you’re driving traffic to your site, you’re improving in the SERPs and overall your site is having more conversions. In order to get your site in front of the correct audience and stand out to Google, we want to make sure you are utilizing your keyword research to build out quality content.

Although not definite, studies have shown that content length is correlated to your SERP rankings too. With this variable, we recommend that your content is similar in length to what your competitors are writing, however, your goal should be to supply the best, most useful (and optimized) version of the content for your target audience that matches their intent.

Another variable that directly affects rankings is internal linking, the significance of this element is to show Google how your website pages are all related to each other. You should always utilize internal links within your website and blogs (like the one in this paragraph). You’re going to want to work on your site as if it is its own network of pages to internal links to other pages, as opposed to different sites.Metadata optimization is behind the scenes variable that directly affects search rankings. The optimization of meta tags is important for search engines to understand more information on your webpage. Meta tags consist of both meta descriptions and meta keywords, they are placed in the HEAD section of the HTML structure of your page helps search engines determine what the page is about.

How do you track the success of an SEO Campaign?

There are a number of ways to track your SEO marketing campaign results. One free option is Google Analytics. GA allows users to see organic traffic changes, conversion rates, individual page performance, and click-through-ratesWhile it provides a limited take on keyword positioning and growth, it can absolutely help a budding SEO manager keep tabs on performance.

Another way to track your SEO performance is in Google Search Console, this is a webmaster tool that provides ways to measure and track your site’s search traffic and performance. By utilizing this tool you’ll be able to easily optimize your content through search analytics by reviewing which queries are bringing users to your site. Google Search Console allows you to find out why certain keywords are underperforming and learn how to optimize click through rates.


SEO campaign

To have a successful SEO strategy, you must be prepared to work long and hard rather than just blasting through at high speed. To be effective, you’ll need perseverance, technique, insight, and a tried-and-true set of SEO tools.

Analyze for which keywords a page is ranking using Google Search Console

How to create a successful SEO Campaign?

The higher the ranking, the more likely people are to find it. Optimizing a website for SEO involves improving the site’s content, structure, and usability so that it can be indexed, analyzed and displayed as relevant to a specific set of keywords.

Take the time to do proper, in-depth keyword research

That being said, make sure that any post has at least one keyword and try not going over two or three words with these same words in them; otherwise, it could look like spamming which would result in a lower ranking for your SEO campaign.

Make blog posts are an integral part of your strategy

Always use high-quality content

Go the extra mile and use images and videos

Include photos and videos whenever possible. They not only catch the attention of your audience; they also provide more information to them which means that they are more likely to read or watch everything.

Make sure that you also optimize all your images and videos because if they look blurry or aren’t high-quality then people won’t read/watch them. This means less traffic so make sure to always upload relevant pictures as well as use an SEO-friendly file name!

Learn the importance of internal linking

Don’t forget about link building

When you are writing content for your website, don’t forget to include links that go somewhere other than back to the site itself. This helps by providing people with relevant information that might be helpful in determining whether your post was useful or not.

If people share it then they will be inclined to link it back to the website itself but if they don’t like it then it can mean a link going somewhere else and taking all of its value away from your website.

Use social media to bring your content in front of the right eyes

Stick the landing with a powerful, well-placed call to action

Make sure that all of your posts include a call-to-action at the end! This should be something like “I hope you enjoyed this article; please share it with others” or something similar. This helps because it incentivizes people to not only read your article but also share it with friends and family members who could also benefit from what you wrote.

Track the results of your actions and strategy

If something isn’t working then try something different that might work better. Also, always look at your analytics because there are some tools out there that help track where the traffic is coming from which is going to help improve how much traffic is brought in on a daily basis.

Make sure you optimize for UX/UI

You should make sure that your site is easy for people to navigate through. To do this, we recommend using a professional grid system because it allows you to divide up content without disrupting the flow of the page.

Track your traffic to measure your strategy’s results

By tracking everything, you can make sure your SEO campaign is successful. Even if something doesn’t go as planned; there’s no reason why you can’t fix these mistakes and move forward with even better strategies for marketing!

Share, share, share your content

If there are others that you want included then feel free to add them as well! The bigger the audience, the better. Make sure that you share all of your posts on social media as this increases the chances of it going viral and ultimately getting more traffic to your site.

Don’t be afraid to get technical

Another important factor that you need to focus on is the technical side of things. If your site isn’t optimized for SEO you won’t have long-term success with it. In order to optimize your site, you need to make sure that it is easy for you and readers to navigate.

Check your site’s loading speed

There’s no two ways to put this: your site has to load quickly and accurately, or else all your SEO efforts can go to waste. If a user has to wait an excessive amount of time for your site to load, they’ll probably click out of it without finishing.

off site seo campaign

Key Learnings

One of the best ways to maximize the return of SEO is to run targeted SEO campaigns. By breaking down your overall SEO goals into smaller tasks and running an SEO campaign for each, you’ll be able to achieve better results.

Before you start a campaign, it is highly recommended to review your website setup and overall SEO healthiness by running an SEO audit. Any critical issues in your setup or technical SEO can negatively affect the performance of your SEO campaigns.

Once you are past this step, you can safely move on to launch a new SEO campaign (targeting different topics and keywords) but don’t forget to come back every month and monitor the performance of your running campaigns.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn.

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Step 8: start all over again…

I would love to say to you that your SEO campaign will be over after step 7. Seven steps for a successful SEO campaign, that would be amazing. However, your SEO campaign is never over. It will be an ongoing process of measuring the success and making changes to your SEO campaign. Your website will change and grow, Google will change and grow and your audience will change and grow. So next year, you’ll need to start all over again. However, your chances to outrank your competition will most definitely be higher than, because of all the efforts you’ve made!

Find out what content SEO aspects on your site need some work!

Outranking the competition is not an easy task. There are many SEO aspects you need to take into account. To make it easier for you, we created a short test. Take it, and learn how SEO fit your content is and what aspects you may need to improve.